The following is the most efficient system you’ll likely see in the next 3 years aimed at target audience research.
By following these steps, you will create a solid foundation from which to tailor your online messaging.
It is meant as a detailed study piece.
Define 3 Rough Avatars:
Who am I targeting?
Now, define these 3 rough avatars(people) based on interests(3), potential problems (3)they face, and potential desires(3)
I hope you’re writing.
Repeat this process for each avatar using a blank piece of paper and a pen.
You should end up with 3 avatars, each with 3 distinct interests, 3 distinct problems, and 3 distinct desires.
After defining these 3 avatars on paper it’s time to find them online.
Research Methods:
Use a combination of social media platforms(search for the avatar across, you guessed it, 3 different platforms), tools (e.g., Facebook Audience Insights), online forums(Reddit), or review sites to find real people who match your rough avatars.
Find and Study Individuals:
Find three people who match each avatar (9 in total).
Focus on their public profiles, posts, comments, and content they engage with.
Focus on:
- Communication style
- Engagement habits
Observation and Documentation:
For each individual, note:
1- How do they communicate? (Formal vs. informal language, emotional tone, frequency of engagement)
2- What types of content or messages engage them most? (Blog posts, social media updates, videos, etc.)
3- When and where do they engage? (Specific platforms, times of day, or types of content)
Analyze and Compare Findings:
Compare all nine profiles and identify common themes across problems, desires, and interests.
Look for trends in their behavior, communication style, and engagement patterns.
Time to DIP:
D – Find 3 common desires
I – Find 3 overlapping interests
P – Find 3 recurring problems
Synthesize Into One General Avatar:
Compile your findings into a detailed customer avatar that includes DIP.
Ensure this avatar reflects the majority of your target group’s characteristics and behaviors.
Test and Refine:
Create sample messaging based on your avatar and test it with real people in your target market.
Refine the avatar based on engagement data.
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