Category: Digital Marketing
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What Do Copywriters Do?
I wish I could say copywriters have a magical 5th sense that allows them to peer into your soul and discover what resonates with you… It’s tempting, but I doubt you’d believe it. The truth is, we’re just highly analytical and skilled at spotting patterns in vast amounts of data. Everything we experience—what we see,…
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Why Do I need A Copywriter?
The most common question I get asked as a copywriter is: “Why do I need you?” While people often ask it in an oddly condescending tone, I believe they stem from misunderstanding rather than malice. First, let me share a few reasons why you might not need a copywriter: If you fall into any of…
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Understanding The Value of Brand Storytelling.
The concept of “Brand Storytelling” is based on one simple aspect of human nature, which is: You can’t please everyone all the time; however, everyone enjoys hearing a good story about how you tried. So, let me tell you a story of how I came to know this fact. The wine glass shattered against the…
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How to Create a High-Converting Website: 3 Simple Steps
1 – Customer first With all the latest flashy tools, AI and(mainly AI), many websites have become overly complex and aneurism inducing. After countless hours of analyzing top performing websites and tweaking my own, here’s what I have found. Ask yourself these 3 questions as you scroll down your website: Does anything I’m reading here…