Welcome, if you’re here you’ve recently heard people toss around the term “SEO,” read a few tips and tricks, and, most importantly, figured out that it stands for search engine optimization.
(Big Brain)
Now, let me tell you something!
SEO serves as the bread and butter of the internet; it’s the only way anyone will ever find you—and yes, that is supposed to sound sinister.
Your website without SEO is just a site, a very lonely sight ):
It’s a bit like leaving the TV remote on the couch, you know it was there last night, but now it might as well be in an alternate dimension.
What is SEO copywriting services?
We will get to that.
First, understand that SEO has been around as an official practice since 1999.
Why?
This is where it gets interesting: Google builds its algorithm around one core principle, which is:
Attention…
It optimizes page ranking by assuming that if people are talking about you, you must be important!
You do the math; In SEO terms, this means that the more links point to your site, the more important you and your site appear to Google, resulting in a higher ranking.
Although links are only one component of Google’s overall ranking algorithm, SEO gurus latched onto links as being the most important factor – and an entire sub-industry of link building was spawned.
That was just the start of the SEO story…
It gets complex-quickly, but essentially Google monetized the ranking system for web pages.
We now live in an attention economy.
And we all compete on their platform for the cognitive bandwidth of our prospective customers, fun times!
SEO copywriting services are just copywriting services aimed at retaining the attention of your website visitors while complying with SEO best practices, as we all know attention is the only valuable resource humans truly possess.
Good luck getting people to buy your products/services without having their full attention first!
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