Understanding The Value of Email Marketing.

You’ve probably heard of Email marketing before, maybe you’ve even tried it and came to the conclusion that it’s a waste of time sending messages to people you’re not even sure are reading them.

Truth is you’re not wrong.

Most emails do in fact not get read.

But, there are many good reasons for this.

Why Emails Fail..

Most emails are boring, disconnected, unthoughtful, unrelatable and off target.

Now, there are two ways to think about email marketing:

The way most people think – “Email is a waste of time, I’m not going to try.”

Or, the way people whose emails get read think – “Email is a great opportunity to connect with potential customers, where can I improve?”

Both ways are correct, the only difference is the outcome.

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Tips for successful Email marketing.

• Define your desired outcome(What is the desired outcome for the reader?)
• Provide value first(What does the reader get in return for paying attention?)
• Iterate and improve(Evaluate how effectively you did the first two steps.)
• Patience is a virtue(You won’t see overnight results)

Common misconceptions.

1. Email Marketing is Dead

Many believe that social media has overtaken email marketing, making it irrelevant. In reality, email remains one of the most effective digital marketing channels, boasting the highest ROI compared to other strategies.

2. More Emails = More Success

Some think that bombarding subscribers with emails will lead to better results. However, overloading inboxes can lead to unsubscribes, lower engagement, and being marked as spam. Quality content and timing are far more important than sheer volume.

3. Emails Always End Up in Spam

Some think that email marketing efforts are often wasted because emails go straight to spam. While spam filters are stringent, following best practices can greatly reduce the likelihood of emails being flagged.

Still on the Fence?

• Email marketing has the reputation for being the highest ROI digital marketing channel. On average, businesses can earn $36 for every $1 spent.
• Personalized emails lead to higher engagement. Studies(By highly profitable email marketing companies) show that personalized email subject lines can increase open rates by up to 50%.
• Mobile Friendly 50% of emails are opened on mobile devices, emails land directly in the notifications tab, making a well placed email highly accessible.

Email marketing is just one part of a bigger picture.

The big picture is a successful digital marketing strategy that engages your target customer and consistently brings them back to your business.

If you’re unsure whether your emails are truly engaging or driving the results you want,

I’m here to help.

From enhancing your copy to boosting open rates, I can transform your emails into a powerful tool that speaks directly to your audience and inspires action.