The concept of “Brand Storytelling” is based on one simple aspect of human nature, which is:
You can’t please everyone all the time; however, everyone enjoys hearing a good story about how you tried.
So, let me tell you a story of how I came to know this fact.
The wine glass shattered against the wall, leaving a red stain that slowly dripped down like blood. I stood frozen, unsure if I should whack my colleague or apologize.
I stayed silent, but glared at her before quickly picking up the glass shards from the floor (it wasn’t her fault).
As I’m doing this another frantic fool (slang for waiter) comes around the kitchen corner fuming, he would like to know why my customers are complaining to him.
That’s not even the best part of the story..
Guess whose wine is running down the wall? (it was his)
Looking back, I now realize that I shouldn’t help customers I’m not assigned to serve.
But, in the moment it’s easy to develop the delusion that you’re keeping everyone happy by just helping out.
In reality, I was already at full capacity serving the customers I was assigned to.
That night I learned a hard lesson – By trying to please everyone you end up pleasing no-one.
By now you might be wondering..
What does this story have to do with branding?
The answer is quite simple:
since the dawn of humanity, we’ve been telling stories to pass down valuable lessons, create emotional connections, simplify complex messages, and communicate core beliefs.
Consequently, storytelling remains a fundamental part of our lives.
People relate to stories, not to names or logos.
The biggest and best brands know this and actively tell their stories to people, in turn people spread their stories, growing the brand’s value over time.
You see, a story is only valuable if people tell it.
Everyone has a story, and if you tell it well enough, over a long enough period of time, it might just inspire an entire generation.
3 Very popular stories..
Nike’s story isn’t just about shoes-it’s about human potential and perseverance..
Apple’s story isn’t just about phones-it’s about creativity and self-expression..
McDonald’s story isn’t just about burgers- it’s about accessibility and consistency..
If you have a good story (or a bad one) but aren’t sure how to express it or get it heard, I’m here to help.
Together, we can craft a compelling message that resonates, connects with your audience, and showcases the heart of your brand.
Whether it’s refining your narrative, polishing your copy, or amplifying your story to the right platforms, let’s bring your ideas to life in a way that makes an impact.
Ready to make your story unforgettable?
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