Category: Conversion Optimization
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How to Promote Sales in Any Industry.
3 Proven Copywriting Strategies Struggling to figure out how to promote sales and grow your business? Here’s a powerful secret: a skilled copywriter can turn words into revenue. No matter your industry, these three strategies will help you boost sales fast: 1 – Write Headlines That Capture Instant Attention Fact-when it comes to selling, the…
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Understanding Marketing Funnel Stages.
A Step-by-Step Guide to More Sales If you’re curious about how to create a marketing funnel that converts, then you’re in the right place! Understanding the marketing funnel stages is crucial for guiding potential customers from awareness to purchase. Here’s a structured, repeatable system to help you effectively navigate each stage of the funnel. 1…
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Why Your Business Needs a Mobile-Optimized Website.
60% of global internet traffic, and over 5 hours of average daily mobile screen time in South Africa alone. Yet, many businesses still rely on desktop-focused sites, thinking it’s enough. The result? A huge chunk of your potential customers struggling with slow-loading pages, awkward navigation, and rage inducing checkout processes For every second your site…
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Why Do I need A Copywriter?
The most common question I get asked as a copywriter is: “Why do I need you?” While people often ask it in an oddly condescending tone, I believe they stem from misunderstanding rather than malice. First, let me share a few reasons why you might not need a copywriter: If you fall into any of…
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Understanding The Value of Email Marketing.
You’ve probably heard of Email marketing before, maybe you’ve even tried it and came to the conclusion that it’s a waste of time sending messages to people you’re not even sure are reading them. Truth is you’re not wrong. Most emails do in fact not get read. But, there are many good reasons for this.…
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How to Build an Engaged Email List.
Imagine spending months driving traffic to your website, but as you watch the numbers roll in, the sales don’t follow. What if I told you there’s a way to turn every visitor into a customer? Yes you guessed it – Email is the solution, but it’s not the size of your inbox that matters it’s…
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How to Create a High-Converting Website: 3 Simple Steps
1 – Customer centricity With all the latest flashy tools, AI and (mainly AI), many websites have become overly complex and aneurism inducing. After countless hours of analyzing top performing websites and tweaking my own, here’s what I have found. Ask yourself these 3 questions as you scroll down your website: Does anything I’m reading…