Author: Daniel
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Understanding Marketing Funnel Stages.
A Step-by-Step Guide to More Sales If you’re curious about how to create a marketing funnel that converts, then you’re in the right place! Understanding the marketing funnel stages is crucial for guiding potential customers from awareness to purchase. Here’s a structured, repeatable system to help you effectively navigate each stage of the funnel. Awareness…
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Why Your Business Needs a Mobile-Optimized Website.
60% of global internet traffic, and over 5 hours of average daily mobile screen time in South Africa alone. Yet, many businesses still rely on desktop-focused sites, thinking it’s enough. The result? A huge chunk of your potential customers struggling with slow-loading pages, awkward navigation, and rage inducing checkout processes For every second your site…
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How to research your target audience in 3 days using AI.
The following is the most efficient system you’ll likely see in the next 3 years aimed at target audience research. By following these steps, you will create a solid foundation from which to tailor your online messaging. It is meant as a detailed study piece. Define 3 Rough Avatars: Who am I targeting? Now, define…
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The Hidden Power of Copywriters
What if you could tap into exactly what your customers need, before they even ask for it? That’s the power of a copywriter. No, it’s not magic. It’s data, insight, and the ability to spot patterns fast. We listen to the conversations happening everywhere—on social media, forums, and in everyday life. Then we turn that…
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Why you need a Copywriter
“Why Do I Need a Copywriter?” It’s a question I get asked a lot, but here’s the real question—are you ready for more leads and sales, or are you okay with leaving money on the table? Let’s cut to the chase: If you’ve got a marketing wizard on your team who’s knocking it out of…
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Understanding The Value of Brand Storytelling.
The concept of “Brand Storytelling” is based on one simple aspect of human nature, which is: You can’t please everyone all the time; however, everyone enjoys hearing a good story about how you tried. So, let me tell you a story of how I came to know this fact. The wine glass shattered against the…